Your Strategic Partner for Growth
Empowering growth through expert insights and strategies for the new age of business.
About CompassPoint Advisory
Our Story
CompassPoint Advisory is an Australian consulting firm specialising in helping businesses transform their operations and achieve their goals.
We bring the structure, strategy, and tools traditionally reserved for large corporates to the SME sector — enabling business owners to scale efficiently, optimise operations, and achieve sustainable growth.
Founded by Amelia Ghofrany, a strategic business leader with over 20 years of experience across multinational, government, and NGO sectors, CompassPoint Advisory leverages deep expertise in digital transformation, organisational design, and strategic execution.
Whether you're looking to improve efficiency, expand your customer base, or increase profitability, we have the expertise and experience to help you get there.
Our Vision
Our vision is to create a level playing field for Australian SMEs by giving them access to the same tools, insights, and strategies used by global enterprises — empowering them to operate with the sophistication and confidence of a multinational, and to thrive through innovation and technology in the age of AI.
Our Mission
Our mission is to become Australia’s most trusted and impactful consulting partner for small and medium enterprises — helping them unlock their full potential by transforming complexity into clarity and ambition into achievable growth.
Our Approach
We take a data-driven approach to consulting, where we use advanced analytics and technology to provide insights that drive business decisions. Our approach is highly customizable to meet the unique needs of each client.
Consulting and Coaching Services
Business Strategy Consulting
Business Strategy Consulting
Creating clear, future-ready roadmaps to help your business adapt, innovate and thrive.
Operations Consulting
Business Strategy Consulting
Streamlining processes, optimising your operations to increase efficiency, reduce costs and boost productivity.
Change Leadership and Culture Transformation
Guiding your teams through complex change with clarity, empathy and measurable results.
Innovation and Growth Consulting
Innovation and Growth Consulting
Turning new ideas into market-ready solutions using design thinking principles—combining creativity, customer insight, and strategic execution to deliver long-term value.
Executive Coaching
Innovation and Growth Consulting
Executive Coaching
Providing ambitious leaders, founders and professionals with the support and pathway to grow and scale their careers. Having the clarity, direction, and alignment to accelerate growth.
On Demand
Innovation and Growth Consulting
Executive Coaching
On demand hourly consulting and coaching support when
you need an experienced partner on call.
Why Business Consulting Services for SMEs?
Transform Your Business with CompassPoint Advisory Consulting
In today’s environment, SMEs are under pressure to do more with less — managing growth, technology, and people without the resources larger organisations have. Business consulting bridges that gap by providing the external perspective, structure, and expertise SMEs need to grow with clarity, capability, and confidence.
These three pillars form the foundation of why consulting matters for every growing business:
1. Clarity Amid Complexity
Running an SME means wearing many hats. Business consulting helps owners step back from the daily noise, identify what’s holding the business back, and make clear, confident decisions grounded in data and strategy.
2. Capability to Scale
Consultants bring proven frameworks, tools, and external expertise to streamline operations, improve team alignment, and design processes that support sustainable growth — not just more busyness.
3. Confidence for the Future
In a fast-changing world shaped by digital disruption and AI, business consulting helps SMEs stay ahead of the curve — transforming how they plan, adapt, and compete in the new age of business.
